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Channelview, Texas

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Giving Thanks by Giving Back - - Recruiting Volunteers
for your Community Association

 The following are some tips on getting volunteers to join in your community's service projects:

(1) Just Ask. Recruiting volunteers can be as simple as just asking them to do so. Most people will respond to an honest, direct appeal for help.

(2) Advertise. Place an ad in the community newsletter or on the marquee at the community center, post notices, and distribute flyers. "Cast a wide net" when it comes to blanketing the community for volunteers. Remember to coordinate your efforts to ensure that the recruitment effort reaches the majority, if not all, of the community membership so that all residences have the opportunity to join the effort.

(3) Write a Letter or Email. Make sure the letter clearly defines the project, the deadline, and any resources that will be provided to volunteers who choose to accept the assignment. Be sure to keep the language of the letter broad so as to not restrict any person or group from participation. Also, catch the reader's attention with a series of questions that frame the volunteer project in terms of how it will benefit the residences. Finally, follow up with prospective volunteers with a phone call or email to gauge interest.

(4) Urgency. Educate the residents on the potential ramifications if the volunteer project doesn't achieve its recruitment goals (and hence jeopardizes the success of the project itself.) Members are more likely to pitch in and solve a problem that affects a service or amenity that they use in the community. However, don't hyper-inflate or exaggerate the need for volunteers -- what you need is an environment of urgency, NOT panic.

(5) Survey says! Sometimes questionnaires or surveys can represent a coherent method for members to express their opinions on a project prior to committing.

(6) Stay Positive. When recruiting volunteers, let your energy and enthusiasm for the endeavor shine through. BE confident when approaching potential volunteers and let them know that the Board and Community support the project and are assembling a world-class team to accomplish the objective.

*Adopted from the CAI Guide "Volunteers: How Community Associations Thrive"

The following are just some of the reasons that people volunteer:

(1) Discontent. People tend to get upset when they encounter something that jostles their status quo. Or from a perceived injustice or malady that can be corrected by participation on the Board or in other committee work.

(2) Self-Interest. Volunteering is mostly altruistic, but not an altogether selfless act. Everyone has intrinsic motivations that power their resolve. These motivations can be a desire to protect property values (their own) or maintain a quality of life within the community.

(3) Social Benefits. As crazy as it sounds, some people actually enjoy interacting with others. Volunteering is a great way to meet neighbors, make friends, and exchange ideas. Besides, isolation and loneliness are highly overrated.

(4) Idealism. Or "Ye Ol' Social Conscience." Yes, it still exists because these folks are committed to social improvement and community duty. What better way to satisfy the need to contribute than by volunteering for the benefit of your fellow residents?

(5) Pay It Forward. One good turn deserves another and all of us have benefited from the kind acts of others at some point in our lives. Some people volunteer to "repay" that debt to society.

(6) Education, Personal Expression, Recognition. Some people might volunteer because they want to learn how an activity is performed, or to fulfill a desire for creative expression through community beautification, or just to receive plain-old validation and an "attaboy" for a job well done.

While the aforementioned motivators represent the more common reasons that people might seek volunteer opportunities, this list is by no means exclusive. Communicate with your fellow homeowners (at the next annual meeting or event, as soon as possible really) and seek to discover the hidden motivations of your homeowners and reap the rewards of their volunteering efforts.


*Thanks to the Community Associations Institute, Editor Debra Lewin, "Volunteers: How Community Associations Thrive" for excerpts used in the body of this article.


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