The following are some
tips on getting volunteers to join in your community's
service projects:
(1) Just Ask. Recruiting volunteers can be
as simple as just asking them to do so. Most people will
respond to an honest, direct appeal for help.
(2) Advertise. Place an ad in the community
newsletter or on the marquee at the community center, post
notices, and distribute flyers. "Cast a wide net" when it
comes to blanketing the community for volunteers. Remember
to coordinate your efforts to ensure that the recruitment
effort reaches the majority, if not all, of the community
membership so that all residences have the opportunity to
join the effort.
(3) Write a Letter or Email. Make sure the
letter clearly defines the project, the deadline, and any
resources that will be provided to volunteers who choose to
accept the assignment. Be sure to keep the language of the
letter broad so as to not restrict any person or group from
participation. Also, catch the reader's attention with a
series of questions that frame the volunteer project in
terms of how it will benefit the residences. Finally, follow
up with prospective volunteers with a phone call or email to
gauge interest.
(4) Urgency. Educate the residents on the
potential ramifications if the volunteer project doesn't
achieve its recruitment goals (and hence jeopardizes the
success of the project itself.) Members are more likely to
pitch in and solve a problem that affects a service or
amenity that they use in the community. However, don't
hyper-inflate or exaggerate the need for volunteers -- what
you need is an environment of urgency, NOT panic.
(5) Survey says! Sometimes questionnaires
or surveys can represent a coherent method for members to
express their opinions on a project prior to committing.
(6) Stay Positive. When recruiting
volunteers, let your energy and enthusiasm for the endeavor
shine through. BE confident when approaching potential
volunteers and let them know that the Board and Community
support the project and are assembling a world-class team to
accomplish the objective.
*Adopted from the CAI Guide "Volunteers: How Community
Associations Thrive"
The
following are just some of the reasons that people volunteer:
(1) Discontent. People tend to get upset when
they encounter something that jostles their status quo. Or from
a perceived injustice or malady that can be corrected by
participation on the Board or in other committee work.
(2) Self-Interest. Volunteering is mostly
altruistic, but not an altogether selfless act. Everyone has
intrinsic motivations that power their resolve. These
motivations can be a desire to protect property values (their
own) or maintain a quality of life within the community.
(3) Social Benefits. As crazy as it sounds,
some people actually enjoy interacting with others. Volunteering
is a great way to meet neighbors, make friends, and exchange
ideas. Besides, isolation and loneliness are highly overrated.
(4) Idealism. Or "Ye Ol' Social Conscience."
Yes, it still exists because these folks are committed to social
improvement and community duty. What better way to satisfy the
need to contribute than by volunteering for the benefit of your
fellow residents?
(5) Pay It Forward. One good turn deserves
another and all of us have benefited from the kind acts of
others at some point in our lives. Some people volunteer to
"repay" that debt to society.
(6) Education, Personal Expression, Recognition.
Some people might volunteer because they want to learn how an
activity is performed, or to fulfill a desire for creative
expression through community beautification, or just to receive
plain-old validation and an "attaboy" for a job well done.
While the aforementioned motivators represent the more common
reasons that people might seek volunteer opportunities, this
list is by no means exclusive. Communicate with your fellow
homeowners (at the next annual meeting or event, as soon as
possible really) and seek to discover the hidden motivations of
your homeowners and reap the rewards of their volunteering
efforts.
*Thanks to the
Community Associations Institute, Editor Debra Lewin,
"Volunteers: How Community Associations Thrive" for excerpts
used in the body of this article.